Brevo Review
Email & CRM · Email & CRM
Email, SMS and CRM in one, priced by sends — much cheaper for large, quiet lists.
Our take
The pricing model alone justifies a look. Marketers with big dormant lists routinely cut their email spend by switching here.
At a glance
- Category
- Email & CRM
- Type
- Email & CRM
- Pricing
- Freemium
- Free option
- Yes
- Difficulty
- Easy
- Best for
- Large, infrequently-mailed lists
What Brevo does
Brevo’s pricing model is the reason to look at it: you pay for emails sent rather than contacts stored. If you have a large list you mail infrequently, that can cut your bill by an order of magnitude. A basic CRM, SMS and transactional email come bundled.
How marketers actually use it
The move that saves money: if you hold 50,000 contacts but email them twice a month, send-based pricing costs a fraction of contact-based pricing. Same emails, materially smaller bill.
Best for
- Large lists that get mailed occasionally
- Email, SMS and a light CRM in one bill
- Transactional email alongside marketing campaigns
- Cost-conscious teams outgrowing a free plan
Watch out for
Templates and the editor feel a generation behind the leaders, and the free plan’s daily send cap is restrictive.
Brevo pricing
Free plan with a daily send limit; paid plans are priced by emails sent, not contacts stored.
Checked August 2026. Pricing changes constantly — confirm on the official site before you buy. There are no affiliate links on this page.
Check current Brevo pricingBrevo FAQ
Is Brevo free?
Yes, with a daily send limit. Paid plans are priced by emails sent rather than contacts stored.
Is Brevo cheaper than Mailchimp?
For large lists mailed infrequently, dramatically so — that is the main reason to switch. For small lists mailed often, the gap narrows.
What is Brevo’s downside?
The templates and editor feel a generation behind the leaders, and the free plan’s daily cap is restrictive.
How does Brevo’s pricing actually work?
You pay for emails sent rather than contacts stored. Hold 50,000 contacts and mail them twice a month, and the bill is a fraction of contact-based pricing.
Does Brevo include a CRM?
A basic one, plus SMS and transactional email. It is not a HubSpot replacement, but it removes the need for a separate tool at small scale.
Brevo alternatives
Other email & crm tools worth comparing before you commit: