01
Google cannot properly read the site
Blocked pages, broken canonicals, missing schema, thin metadata, slow loads. No amount of content fixes a site the crawler struggles to understand in the first place.
SEO & Search Visibility
SEO that brings the right people to your business — without paying per click
Ads stop the moment you stop paying. Search visibility compounds. I do the technical, on-page and content work that gets your business found by people already looking for what you sell — on Google, and increasingly inside the AI answers that now sit above it.
- Technical, on-page and content — not just keywords
- Local SEO and Google Business Profile included
- Built for AI answers, not only blue links
The real problem
Most SEO problems are not keyword problems.
By the time a business starts worrying about keywords, the damage is usually somewhere else entirely.
02
The content answers the wrong question
Pages written for the business rather than the searcher. They rank for the company name and nothing else, because nothing else was ever really the target.
03
AI answers before the click happens
More searches now end inside an AI summary. If your site is not structured to be cited, you lose the visit even when you have the better answer.
SEO is not a monthly word count. It is making your business the most obvious answer to a question people are already asking.
Scope
What an SEO engagement covers
Technical, on-page, local and content work — in the order that returns the most for the least effort.
Technical SEO audit
A full crawl of the site: indexing, redirects, canonicals, broken links, page speed, mobile usability and Core Web Vitals — with every issue ranked by what it is actually costing you.
Keyword and intent research
Not a list of five hundred keywords. A short list of terms with genuine commercial intent, each mapped to the page that should own it, plus what that page needs to say to win it.
On-page optimisation
Titles, meta descriptions, heading structure, internal linking and content depth reworked page by page, so each one has a clear job and a clear target instead of competing with its neighbours.
Schema and entity markup
Organisation, Person, Service, FAQ and Breadcrumb structured data implemented properly, so both search engines and AI models understand what your business is and what it does.
Local SEO and Google Business Profile
Profile setup and optimisation, category and service accuracy, review strategy, and the citation consistency that local ranking quietly depends on.
Content plan and reporting
A publishing plan built around questions your customers actually search, plus Search Console reporting that shows impressions and positions moving — not just a traffic number.
Process
How an SEO engagement runs
Audit
Full technical crawl, Search Console review and a look at who is currently beating you and why. Findings written in plain language.
Prioritise
Every issue ranked by impact against effort, so the first month goes on the fixes that move something rather than the ones that are easy.
Fix and publish
Technical corrections shipped, existing pages reworked, and new content published against the terms we agreed to target.
Measure
Monthly Search Console reporting on impressions, positions and clicks for the specific pages we worked on — then the next round is chosen from that.
How it works
SEO is a compounding asset, not a monthly invoice.
The honest version: nothing meaningful happens in the first month. Technical wins land in weeks, content and authority take quarters. I would rather tell you that now than sell you a thirty-day miracle.
That also means you should be able to leave. Work is scoped as a project or as ongoing months, and there is no twelve-month contract holding you in place while you wait to find out whether it worked.
First results
8–12 weeks typical
Technical wins can appear sooner. Movement on competitive terms takes a quarter or more.
Engagement
Project or ongoing
A one-off audit and fix, or continuous work. Both are real options — no forced lock-in.
Reporting
Search Console, monthly
Impressions, positions and clicks against the pages we targeted. Real numbers, plainly explained.
FAQ
Questions people ask before hiring
How long does SEO take to show results?
Technical fixes — indexing problems, speed, broken structure — can show up in Search Console within two to four weeks. Ranking movement on terms people search with actual buying intent usually takes eight to twelve weeks, and genuinely competitive terms take longer than that.
Anyone promising page one in thirty days is either targeting phrases nobody searches or is not telling you the truth.
Do I need SEO if I am already running ads?
They do different jobs. Ads buy attention for exactly as long as you pay for it; the moment the budget stops, so do the leads. SEO builds an asset that keeps returning visitors after the work is done.
Most businesses I work with run ads for immediate pipeline while SEO compounds underneath. If you can only fund one, choose based on your timeline rather than on which sounds cheaper.
What is AI SEO or Answer Engine Optimisation?
A growing share of searches now end inside an AI-generated answer instead of a list of links. Answer Engine Optimisation is the work of making your site quotable by those systems: clear entity markup, structured data, direct answers to specific questions, and content that states facts a model can lift with confidence.
It overlaps heavily with good traditional SEO. What it changes is the cost of vague, padded writing — that used to rank anyway, and increasingly it does not get cited at all.
Can you guarantee a number one ranking?
No, and neither can anyone else. Nobody controls Google’s ranking systems, and any guarantee is either meaningless or quietly attached to a keyword so obscure that ranking for it is worthless.
What I can commit to is the work itself: a technically sound site, pages targeting terms with real commercial intent, and reporting that shows you exactly what moved and what did not.
Do you handle local SEO and Google Business Profile?
Yes. For most local businesses the Google Business Profile drives more enquiries than the website does — it is what appears in Maps and in the local pack, often above every organic result.
That means correct categories and service listings, complete and consistent profile information, a working review strategy, and alignment between the profile and the site. It is part of the SEO engagement, not a separate upsell.
Ready to Grow?
Want to know why you are not ranking?
Send me your website and the terms you wish you ranked for. I will tell you what is actually in the way — technical, content or authority — before you spend anything.