Case studies · updated 29 Oct 2026

Real businesses. Real reports. Before and after.

No logo wall and no made-up results. This is the work I’m doing right now for eight businesses, seven in India and one in Calgary, Canada: the reports I wrote for them, screenshots of what changed, and an honest status on each one. Where the work isn’t finished yet, I say so.

Read the case studies ↓ Get a free audit

8businesses, October 2026
116pages of audit and work reports
54website pages built and live
0made-up numbers. Every figure has a date and a source

How every project runs

Research first. Then the work. Then proof.

Each business on this page is at a different step. Case studies are clients where the work is done and the before and after is on record. Audits are the research I hand over before the work starts. When a client goes ahead, their audit moves up to a case study.

1
Free first look

Send me your website or Google listing. I tell you what I would fix first. No charge.
2
The audit report

15 to 19 pages: live Google screenshots, your competitors, search demand and speed tests. Every number has a date and a source.
3
A fixed quote

One price for a defined piece of work. No open-ended retainer.
4
The work

Google profile, website, SEO and tracking. I do it myself, not a team of juniors.
5
Before & after report

Screenshots of what changed, then the same searches checked again at day 30, 60 and 90.

Case studies

Confirmed clients. The full story: what was wrong, what I did, the before and after, and what the numbers say so far.

SZ Cars Accessories

Dasarahalli, Bengaluru · Car accessories, PPF, coating and detailing shop

Phase 1 done · 28 Oct 2026

Google had the wrong pin, the wrong name and one category. Rebuilt in one day.

The challenge

The shop does PPF, ceramic coating, detailing, car audio, lights and seat covers. Google knew it only as a “car stereo store”, with the pin in the wrong place and a duplicate profile in the owner’s account. No services listed, no website.

What I did

Removed the duplicate, rebuilt the Google profile from the name down, and built a 7-page website linked from the profile. Then wrote it all up in a 2-page work report.

Where it stands

Every change is saved. Customers see it once Google verifies the profile. The starting rankings are on record so the same searches can be checked again.

21Google profile in the account, all 12 reviews kept
17business categories, main one Auto Accessories Store
021services listed, each with its own description
07website pages, with call, WhatsApp and directions on every screen

1What I found

The map pin was off the shop, and the address was a short “Dasarahalli Main Rd, near Naveen plywood”. The shop is in D.B Suresh Complex.
The name on Google was “SZ Car Accessories”. The shop board says “SZ Cars Accessories”.
One category, “Car stereo store”, for a shop that does far more than audio.
The cover photo was an old board showing an old Kalyan Nagar address.
Two profiles in the owner’s account. The live one was marked “Duplicate” and 0% verified.
No services and no website. Google showed “Add website”.

Starting point on Google Maps, searched around the shop on 28 Oct 2026

Search	SZ’s position
car audio	#2
car accessories near me	#2
car accessories	#11
ppf coating	not in top 20
ceramic coating	not in top 20
car detailing	not in top 20
android stereo for car	not in top 20
car seat covers	not in top 20
car modification	not in top 20

The shop showed for audio because “car stereo store” was its only category. For everything else it does, it was invisible.

2What I did, on 28 October

First
Checked the visiting card, the shop board and the Google listing side by side. Logged every mismatch and took the “before” screenshots.
Then
Got owner access. Removed the empty duplicate, keeping the profile with the reviews. Rebuilt the profile: name, 7 categories, description, full address, pin moved onto the shop, payment options, 11 nearby service areas and 21 services.
By evening
Set the opening hours, wrote a description for every service, then built and launched a 7-page website and linked it on the profile. Wrote it up in a 2-page work report for the owner.

3Before and after

Tap Before and After to compare. Screenshots from 28 Oct 2026.

Two SZ profiles in the account, one marked Duplicate

Old listing: SZ Car Accessories, Car stereo store

New name SZ Cars Accessories and seven categories

Listing pin on the corner versus the real shop location

New full address and the pin on the shop

New SZ Cars Accessories website home page

4Results so far, honestly

The changes are saved but not yet public. Google shows profile edits to customers only after it verifies the profile. The shop’s video check was rejected and Google allows no more attempts, so verification is going through Google support with the shop’s documents.

No call or ranking numbers yet, on purpose. Calls, direction requests and website clicks only show after verification. I’ll check the nine Maps searches above again at day 30, 60 and 90, the same way, and add the results here.

What’s next for SZ Cars

Verification through Google support
Daylight photos of the shop and a new cover photo
Update the shop board, which still shows the old address
Search Console, analytics and a proper domain for the website
Day 30, 60 and 90 ranking checks

5The work report the owner got

Page 1 · Before and now
Page 2 · The proof

Visit the new SZ Cars website ↗

How I report

Every page has to prove what it says.

This is page 4 of the Ezy India audit. Every page in my reports is built the same way. Here’s what goes into one.

Page 4 of the Ezy India audit: how customers search for a car wash in Mangalore

A B C D E F G

A
A live Google screenshot
Taken from the client’s own city, on the day. Not a mock-up, not last year’s data.
B
Numbered red boxes
Each number matches a point in the text, so nothing is vague.
C
Search, place and date
Under every screenshot, so anyone can repeat the check.
D
What this screen tells us
The same points in plain English. No jargon you have to look up.
E
The insight that changes the plan
Set apart so it isn’t missed. Here: “car wash near me” is searched 15 times more than “car wash at home”.
F
Charts from real data
Five years of Google Trends for Karnataka, showing the busiest week of the year.
G
What it means for you
A “Reading” line that turns the chart into a decision: have the profile and offers ready a month before each peak.

Audits & proposals

The research I hand over before the work starts. Real pages from real reports. Each one moves up to the case studies once the work is done and the results are in.

Waffee House, Kankanady

Mangaluru · Dessert cafe, the Kankanady outlet of the Waffee House chain

Audit done · website built · launch pending

1,846 Google reviews. No website. So I built one: 39 pages.

Waffee House comes first on Google Maps for “waffles in mangalore”. But for “dessert cafe in mangalore”, “best cafe in mangalore” and even “cafe in kankanady”, it didn’t show at all. With no website, Google and AI assistants were describing the cafe from Zomato and Justdial.

1,846Google reviews at 4.3 stars, more than any dessert cafe shown beside it
0websites. Three of the four competitors shown alongside have one
3 of 6local searches checked where the cafe was missing from the map
3different phone numbers on Google, Zomato and Instagram

Placeholder page: Future home of something quite cool

New Waffee House Mangalore website home page

What’s in the new site

The full menu: 160 items with prices
10 product pages: waffles, bubble waffles, pancakes, crepes, kunafa, waffle cakes, sundaes, milkshakes, cold coffee and mojitos, each aimed at “… in Mangalore”
6 blog posts and 11 recipes
Cafe, menu, FAQ and recipe data that Google and AI assistants can read
Call, WhatsApp, directions and order buttons on every page, each one tracked

Then I audited my own build

On launch day I ran a full SEO audit on my own work and gave the owner the results, including the problems.

100Lighthouse SEO score, home page on mobile
0broken links or data errors across 40 pages
13fixes still found and ranked, starting with an old phone number on one page
0 of 37pages in Google yet. That waits for the final domain

Where it stands: the site is live on a preview address. Before it moves to a real domain, the owner and the brand need to agree on the domain and approve the name and logo. Claiming the Google profile comes next.

Cover
Summary
Google results
AI search
Website plan
Roadmap
Self-audit
Speed
13 fixes

See the website preview ↗

Ezy India

Mangaluru · Doorstep car and bike wash, booked through the Ezy Services app

Audit delivered · 27 Oct 2026

Five stars from 32 reviews. Found in 0 of 6 searches.

Ezy already does the hard part well: uniformed crews, real before-and-after results and a 5.0 rating. But when a Mangalore car owner searches, Ezy’s website and Google profile don’t show up, and every “Book” button sends people to an app store before they see a single price.

0 of 6customer searches on Google and Maps where Ezy appears
18.2 sfor the home page’s main image to load on a phone. Google’s “good” line is 2.5 s
0prices shown anywhere on the website
5.0★from 32 Google reviews. The reputation is already there

How a booking happens, and where it breaks today

SearchBrokenNot shown for “car wash”, “doorstep car wash” or “bike wash”
TrustPartial5.0 stars, but 9 photos, two phone numbers, no prices
BookBrokenEvery Book button opens an app store
WashStrongCustomers praise the team, the timing and the finish
Review & repeatWeakCopy-paste replies and nothing tracked

Step 4 is the hard part, and Ezy already does it well. The rest is marketing, and all of it is fixable.

Where it stands: the 19-page audit is with the founder. The plan covers six areas: the Google profile and Maps, website SEO and AI search, speed and booking, social media, reviews and listings, and tracking. The before and after goes here when the work is done.

Cover
Summary
How people search
Google profile
Speed & tech
Opportunity
Roadmap
Goals

Stellar Living

Mangaluru · Architecture and interior design studio

Audit delivered · 26 Oct 2026

Good work, hard to find.

Stellar’s projects and founder story are strong. But when someone in Mangalore searches Google for an interior designer, three other studios show first, each with more than 130 reviews. Stellar had 10.

10Google reviews. The three studios shown first have 136 to 197
4.3 sfor the home page to show its main content on a phone
0service pages for “architects” or “interior designers in Mangalore”
3details that disagree across Google and the website

Where it stands: the 14-page local SEO audit is with the owner. It covers the Google profile and reviews, website SEO, speed, content and tracking, with a six-month plan.

Cover
Summary
On Google
Website
Speed & tech
Roadmap

The Nest Nature Retreat

Koipady, Kumbla, Kasaragod · A private nature stay in a family home

Audit done · website built · 29 Oct 2026

Every review is five stars. Google says it closes at 11.

The Nest gives guests the private first floor of a family home near Kumbla, with food from the family’s garden and mangrove boat rides close by. Guests love it: all 24 Google reviews are five stars, and the host has replied to every one personally. But travellers searching for a homestay in Kasaragod never see it. Google lists it as a villa with shop hours, and its website isn’t in Google at all.

24 of 24Google reviews at five stars, each with a personal reply from the host
0 of 12traveller searches on Google and Maps where The Nest is in the top ten
#24on Google Maps for “homestay” around Kumbla, below four listings with no reviews at all
33.0 sfor the home page to show its main content on a phone. Google’s “good” line is 2.5 s

Search its name on Google

The Nest Koipady

AirbnbThe Nest Nature Retreat, KoipadyThis stay
AirbnbThe same listing on another Airbnb siteThis stay
MakeMyTripA homestay in Madikeri, CoorgAnother Nest
TripadvisorA guest house in Gonikoppal, CoorgAnother Nest
Booking.comA stay in KochiAnother Nest
Planet of HotelsA stay in KannadiAnother Nest
InstagramA maternity care centre in KasaragodAnother Nest
GoibiboA homestay in Ramakkal MeduAnother Nest
AgodaA homestay in VagamonAnother Nest
JustdialA postnatal care centre in KasaragodAnother Nest

Google’s top ten, 29 Oct 2026. Two results are about this stay, both the same Airbnb page. Its own website isn’t one of the ten.

The Google profile today

The Nest

5.0 (24) · Villa in Koipady

Open · Closes 11 am · Reopens 2 pm

11 am is check-out
2 pm is check-in

Check-out and check-in were entered as opening hours, so Google tells travellers the stay closes at 11 every morning. The profile’s About section lists four things, and none of them is about the rooms: no Wi-Fi, no AC, no check-in time.

A retreat nearby with a lower rating (4.5 from 126 reviews) is set up as a place to stay, with check-in times and prices. Google’s AI names it first for “nature stay kasaragod”.

The Nest’s old one-page Google Site: a sunset photo headed A Nature Retreat Close to the Sea

The new The Nest website: A private nature homestay near Kumbla, Kasaragod, with WhatsApp and call buttons

What’s in the new site

8 pages, each aimed at a real search: homestay near Kumbla, nature stay in Kasaragod, stay near Ananthapura Lake Temple, workation in Kerala, things to do nearby and how to get there
WhatsApp and call buttons on every page, plus an enquiry form that writes the WhatsApp message for the guest
The 5.0 Google rating and Airbnb’s “Guest favourite” badge up front. Rooms, amenities and house rules taken from the Airbnb listing
Driving distances to nearby places checked in Google Maps
Stay details Google and AI assistants can read (check-in and check-out, rooms, amenities, location) and an FAQ on every page
Every WhatsApp, call, directions and enquiry click tracked, ready for Analytics
The owner’s own photos, with no guest or family faces

Why the timing matters

Google Trends, weekly interest in “homestay” across Kerala over five years. 100 is the busiest week.

100Christmas week 2025, the busiest week in five years. Christmas week was the top week in every full year
41a typical week
1.9×growth in the yearly average from 2021–22 to 2025–26
20 Decthe start of Christmas week 2026. The plan puts the Google profile first so it’s ready by then

Where it stands: the 20-page report and the 8-page website are done. The site is on a preview address and hidden from Google until the owner approves it and picks a domain name. Setting up the Google profile as a place to stay comes first.

Cover
Summary
Demand
12 searches
Google profile
Website
Speed & tech
Competitor
Roadmap
Goals

See the website preview ↗

Trevio Global

Hebbal, Bengaluru · A travel platform for agents, and holidays for travellers

Audit done · 29 Oct 2026

Built for travel agents. Reviewed by travellers.

Trevio is a new Bengaluru company, incorporated in July 2026. It runs a partner portal for travel agents and also sells holidays to travellers directly. All seven of its Google reviews are five stars, from trips to Thailand, Singapore and Goa. But neither agents nor travellers can find it: it shows up in 1 of 11 searches, there’s no phone number on Google or the website, and the page the website’s server sends has no words on it.

1 of 11searches on Google and Maps where Trevio shows up at all: #20 on Maps for “tour operator”
0 wordsin the page the server sends. The text only appears once JavaScript runs
0 of 7Google reviews answered. All seven are five stars
No phoneon the Google profile or the website, though the WhatsApp Business number is live

Trevio Global home page: The Smarter Way to Grow Your Travel Business — What a visitor sees

What the server sends to the same address

no JavaScript

$ curl -s https://www.trevioglobal.com
  12,462 bytes back. The content area is empty:
  <div aria-busy="true"></div>
✕ headings: 0
✕ words a reader could see: 0
… everything else waits for JavaScript

Google runs the JavaScript, so it does read the text. Tools that don’t run it, including many AI crawlers and WhatsApp and LinkedIn link previews, see a blank page.

@trevioglobal: the last 12 Instagram posts

Dasara20 Oct
Maldives8 Oct
Gandhi Jayanti2 Oct
Mauritius30 Sep
World Tourism Day27 Sep
Ganesh Chaturthi14 Sep
Cruises10 Sep
Janmashtami4 Sep
Raksha Bandhan28 Aug
Onam26 Aug
Varamahalakshmi21 Aug
Independence Day15 Aug

9 festival or day greetings
3 destination posters
0 trips Trevio delivered
0 about becoming a partner

One brand, talking to two audiences

Where	Speaks to
Website	Travel agents only
Instagram bio, Facebook, LinkedIn	Travel professionals
Instagram posts	Travellers, and festivals
Google reviews	Travellers

The trips customers praised (Thailand, Singapore, Goa) appear nowhere on the website or in the last 12 Instagram posts. The report keeps one brand but gives each audience its own door: partner pages and a short “talk to us” form for agents, destination pages for travellers.

Where it stands: the 20-page report is done. The plan starts with quick fixes before the Christmas-week peak, which begins 20 December: one name, phone number and address everywhere, replies to all seven reviews, and a home page whose text comes from the server, so search engines and AI assistants can read it.

Summary
Their work
Demand
On Google
Competitors
Google profile
Website
Social
Opportunity
Roadmap & goals

Hashtag Assistant Inc.

Calgary, Canada · Social media management and website design studio

Audit done · 29 Oct 2026

Five-star work. Google put it in Nunavut.

Hashtag Assistant is a boutique studio in Calgary, run by Amber Hewitt: social media management and Shopify and Wix websites for female entrepreneurs and beauty pros. The portfolio lists 26 brand campaigns for Lindsay Lohan, and the Google rating is 5.0 from 15 reviews. But when a Calgary business owner searches for the service, it never shows: 0 of 10 searches. Google Maps stores the profile 1,684 km away, near the geographic centre of Canada, and the only two buttons on the home page open empty shop pages.

0 of 10Calgary searches on Google and Maps where Hashtag Assistant appears: 5 web, 5 Maps, checked to 100 results
1,684 kmfrom Calgary: where Google Maps stores the profile, in Nunavut, west of Hudson Bay
0 of 2home-page service buttons that open a real service page. Both open “No products found”
5.0★from 15 Google reviews, every visible one answered by the owner personally

Google Maps listing for Hashtag Assistant Inc., 5.0 from 15 reviews, with the red pin dropped in Nunavut above Hudson Bay, far from Calgary — Google Maps, “Hashtag Assistant Inc.”, 29 Oct 2026

Google Maps, “social media management”, Calgary, 29 Oct 2026

Position	Business	Reviews
#1	Social Signals Marketing	19
#2	Social More Marketing	22
#3	Blink Digital Consulting	19
#4	Octopus & Son	31
#5	Stay Social YYC	24
Not in top 100	Hashtag Assistant Inc.	15, all five stars

It isn’t the reviews. The five leaders hold 19 to 31; Hashtag Assistant has 15. Google ranks map results on relevance, distance and prominence, and right now it believes the business is 1,684 km away, under a generic “Marketing agency” category, with no services listed.

Where the two home-page buttons go

hashtagassistant.com

$ curl -s hashtagassistant.com/collections/social-media-collection/products.json
  {"products":[]}
✕ “Social Media Services” → 0 products, “No products found”
✕ “Website Design & Maintenance” → 0 products
✕ Silver / Gold / Platinum packages image → /pages/pricing → 404
✕ chat app: 45 failed requests on every page load
… the only “Book a call” link is on the Contact page

The site is a Shopify store with nothing for sale: cart, log-in and card logos on every page, and checkout scripts loading in the background. On a phone the first button sits 3.4 screens down and the main photo takes 7.1 s to appear.

The same business, described six ways

Where	Says Calgary?
Google profile	“Calgary and nearby areas”, pin in Nunavut
Website	In the title only. 0 times on the visible home page
Instagram bio	“Trusted by female entrepreneurs worldwide”
Facebook	Calgary, AB
X (Twitter)	Calgary, Alberta. Last post March 2023
Pinterest	Not stated. Boards two years quiet

Social Boss, whose Instagram profile ranks #2 on Google for “social media management calgary”, has 97 posts to Hashtag Assistant’s 300. The difference in its name field is one word: Calgary. The report gives Hashtag Assistant one name, one city and one phone number on every channel.

Where it stands: the 19-page report is done; no quote has gone out yet. The plan opens with a two-week sprint: the Google profile placed in Calgary with the right categories, hours and services; real service and packages pages in place of the empty shop collections; the broken chat app and shop leftovers removed; and “Book a free call” on every page. All of it ready for January, when searches come back after the Christmas dip.

Summary
Their work
How clients search
Wrong place
Google profile
Website
Scorecard
Social
Opportunity
Goals

Vaikari Consultants

Kumbla, Kasaragod · Civil engineering and building consultants

Audit in progress

Being written right now.

I’m going through Vaikari’s website, Google profile and listings, and the searches people in Kasaragod make when they need a building consultant. The report lands on this page when it’s done.

audit.log

$ audit --client "Vaikari Consultants" --city Kumbla
✓ website crawled
✓ Google search and profile checked
✓ speed tested, mobile and desktop
… writing the report

The rules for this page

What you won’t find here

Prices
Every quote is built for one business and one piece of work. Ask me and you’ll get a fixed number.
Results I haven’t measured
Rankings take weeks to move. Each case gets the same searches checked again at day 30, 60 and 90, and this page gets updated with whatever they show.
A borrowed logo wall
No “trusted by” strip of brands I never worked with. If a client gives me a testimonial, it goes here word for word.

Your business next

Want a report like these for your business?

The first look is free. Send me your website or Google listing and I’ll tell you what I’d fix first.

Get Free Audit → WhatsApp Me

Real businesses. Real reports. Before and after.

Research first. Then the work. Then proof.

Free first look

The audit report

A fixed quote

The work

Before & after report

Google had the wrong pin, the wrong name and one category. Rebuilt in one day.

The challenge

What I did

Where it stands

1What I found

2What I did, on 28 October

3Before and after

4Results so far, honestly

What’s next for SZ Cars

5The work report the owner got

Every page has to prove what it says.

A live Google screenshot

Numbered red boxes

Search, place and date

What this screen tells us

The insight that changes the plan

Charts from real data

What it means for you

1,846 Google reviews. No website. So I built one: 39 pages.

What’s in the new site

Then I audited my own build

Five stars from 32 reviews. Found in 0 of 6 searches.

Good work, hard to find.

Every review is five stars. Google says it closes at 11.

What’s in the new site

Why the timing matters

Built for travel agents. Reviewed by travellers.

Five-star work. Google put it in Nunavut.

Being written right now.

What you won’t find here

Prices

Results I haven’t measured

A borrowed logo wall

Want a report like these for your business?