Metricool Review
Social Analytics · Social Media
Scheduling plus genuinely good analytics and competitor tracking, at an unusually low price.
Our take
The best value in this category by some distance. Client-ready white-label reports at this price is why freelancers and small agencies keep switching to it.
At a glance
- Category
- Social Media
- Type
- Social Analytics
- Pricing
- Freemium
- Free option
- Yes
- Difficulty
- Medium
- Best for
- Freelancers, small agencies
What Metricool does
Metricool covers more ground than its price suggests: scheduling across every major network, real analytics, competitor benchmarking, ad performance, and white-label reports.
How marketers actually use it
Connect a client’s organic and paid accounts, and the white-label report builds itself. Add their two main competitors for benchmarking. What used to be a half-day of screenshotting at month end becomes a link you send.
Best for
- Freelancers and small agencies managing several brands
- Client-ready white-label performance reports
- Benchmarking your accounts against competitors
- Seeing organic and paid performance in one dashboard
Watch out for
The interface is dense and tries to show everything at once. The free plan covers a single brand only.
Metricool pricing
Free plan for one brand; paid plans add brands, competitor tracking and reporting.
Checked August 2026. Pricing changes constantly — confirm on the official site before you buy. There are no affiliate links on this page.
Check current Metricool pricingMetricool FAQ
Is Metricool free?
Yes, the free plan covers one brand. Paid plans add brands, competitor tracking and reporting.
Why do agencies use Metricool?
White-label client reports and competitor benchmarking at a price far below the enterprise suites. For freelancers and small agencies the value is hard to match.
Metricool or Buffer?
Buffer is simpler and better purely for scheduling. Metricool gives far more analytics and reporting for similar money, at the cost of a denser interface.
Does Metricool support white-label reports?
Yes, on paid plans — which is the main reason freelancers and small agencies choose it over more expensive suites.
Can Metricool track competitors?
Yes, on paid plans you can benchmark your accounts against competitor profiles. That context is what makes its reports persuasive to clients.
Metricool alternatives
Other social media tools worth comparing before you commit: