Microsoft Clarity Review
Behaviour Analytics · Analytics & Conversion
Free session recordings and heatmaps with AI summaries — no catch, no traffic cap.
Our take
The best free tool in digital marketing, and it is not close. No traffic limits, no paid tier, no catch. If it is not on your site, install it today.
At a glance
- Category
- Analytics & Conversion
- Type
- Behaviour Analytics
- Pricing
- Free
- Free option
- Yes
- Difficulty
- Easy
- Best for
- Everyone — no exceptions
What Microsoft Clarity does
Clarity records real sessions, builds heatmaps, and flags rage clicks and dead clicks automatically, with AI summaries that surface patterns across many sessions. Watching ten recordings of people failing to find your contact form teaches you more than a month of dashboards.
How marketers actually use it
Install it, wait a week, then watch ten recordings of people who landed on your main service page and left. You will find something — a form that fails silently, a button nobody sees, a mobile layout that hides the price. It takes an hour and it costs nothing.
Best for
- Seeing why visitors leave without converting
- Spotting rage clicks and broken interactions
- Heatmaps on landing pages before increasing ad spend
- Any site owner with zero budget for CRO tools
Watch out for
It shows behaviour, not intent — you still have to interpret what you see. Recording sessions has privacy implications worth disclosing.
Microsoft Clarity pricing
Completely free, with no traffic limits and no paid tier.
Checked August 2026. Pricing changes constantly — confirm on the official site before you buy. There are no affiliate links on this page.
Check current Microsoft Clarity pricingMicrosoft Clarity FAQ
Is Microsoft Clarity really free?
Completely. No traffic limits, no paid tier, no upsell. It is the best free tool in digital marketing.
Does Clarity slow down my site?
The script is lightweight and loads asynchronously. On a well-built site the impact is negligible.
Is session recording legal?
It is widely used, but recording visitor behaviour has privacy implications. Disclose it in your privacy policy and make sure your consent setup covers it.
Is Clarity better than Hotjar?
For recordings and heatmaps, yes — and it is free with no traffic limits. Hotjar wins only on surveys. Running Clarity plus Hotjar surveys is the strongest combination.
Does Clarity integrate with Google Analytics?
Yes. Connecting them lets you jump from a GA4 segment into recordings of those exact sessions, which is where behavioural analysis gets genuinely useful.
Microsoft Clarity alternatives
Other analytics & conversion tools worth comparing before you commit: