CTA Checker
Check whether a page actually asks the visitor to do something — and whether it asks clearly enough to be worth acting on.
Check a page
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Switch to Paste your text above and paste the page copy instead — the analysis is the same.
Results
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Calls to action found 0
What to change
How it works
- Enter a page address, or paste the text if the page is not live yet.
- The content is scanned for action phrases, contact links, forms and buttons.
- You get a score, a count of distinct calls to action, and a list of the specific phrases found — including the weak ones.
- Work through the suggestions. Most pages improve most from one change: making the primary action specific.
Why this matters
The most expensive page on a website is the one that reads well, ranks fine, and never asks for anything. Traffic without a next step is a cost, not an asset.
The opposite failure is just as common: eleven different buttons, all competing, none obviously primary. When everything is emphasised nothing is, and the visitor picks the easiest option — leaving.
Wording matters more than most people expect. "Learn more" and "click here" describe the mechanics of a link, not the value of following it. "Get my free growth score" tells the visitor what they get and what it costs them. The second converts better because it answers a question the first one leaves open.
Questions
How many calls to action should a page have?
One primary action, repeated where the visitor is likely to be ready — typically near the top, after the main proof or explanation, and at the end. Secondary options are fine as long as they are visually quieter. Problems start when two actions look equally important.
What counts as a weak CTA?
Anything that describes the click rather than the outcome: "click here", "read more", "submit", "learn more", "find out more". They are not fatal, and on a blog post "read more" is perfectly reasonable. On a page whose job is to generate enquiries, they waste the moment.
Can this read a page behind a login?
No. Use the paste tab — copy the visible text of the page and paste it in. The analysis is the same either way.
Is the score a prediction of conversion rate?
No, and it does not claim to be. It measures whether the ingredients of a converting page are present. Actual conversion rate depends on traffic quality, offer and price, none of which are visible in the page text. Measure the real thing with the conversion rate calculator.